Boston Scientific came to studiowink with a problem. Approximately 18 million people, mostly women, suffer with SUI (Stress Urinary Incontinence) at some time in their lives. The issue ranges from an inconvenience to shameful debilitation. The Urology and Women’s Health division at Boston Scientific wished to promote discussion of the issue between women and their physicians, as well as educate women about the company’s commitment to solutions for the medical issue.
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