PowerScribe 360 Tradeshow Mailer
The challenge presented by Aloft Group was to drive more radiologists to the Nuance booth at RSNA and to promote one of their star products, PowerScribe 360. Because many of the attendees travel great lengths to attend the prestigious conference for Radiologists, studiowink devised a light-weight, unforgettable, conceptual solution. A direct mail piece was sent to attendees with the mantra Radiologist light up more lives. Affixed to the piece was a glow-in-the-dark eGrip to adhere to the doctor’s cell phone. Those who brought the card or the strip to the booth were entered into a drawing to win a HDTV—a device that also lights up lives!
Nuance Communications, Inc.
WORDS FROM OUR HAPPY CLIENTS
“I have worked with Nancy for a number of years and have always found her to be incredibly talented and dedicated to every project and campaign. She’s a remarkably talented designer and writer, and brings an extraordinary level of enthusiasm and unique insight to each and every project. Just as importantly to me, Nancy is a genuinely wonderful person, and is a great fit with our team here at Aloft Group, which is why we’ve called upon her so often over the years.”
DAVID MACGREGOR, CREATIVE DIRECTOR, ALOFT GROUP
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