Frequently Asked Question about studiowink
 What is the story behind the name studiowink?

After I decided to open my business, I knew that I would need a name. I didn’t want it to contain my personal name because I didn’t know what my little venture would become and I didn’t want to have the business solely defined by little ole me.

After some thought, I chose to focus on the eye since so much of design is visual. I brainstormed exhaustively, literally conjuring names in my sleep. I did a mind mapping exercise, listing parts of the eye, gestures, etc. and the word wink appeared. It felt right for reasons I will share in a moment. I then researched various configurations of wink with other words for a domain name. studiowink.com was available. I snatched it.

When the word wink appeared in my brain I felt a tiny Tetris piece come together in the puzzle of my dream. It felt appropriate, memorable, and personal all at once. The word wink was close to ink and inc. which mixed the history of design with the need of business. It fulfilled my requirement of having something to do with the eye. And it communicated something beyond the literal. Winks are a shared gesture that dependent on context can mean many things like a flirt or a nod or an acceptance. I liked that it had many levels.

And it had a special layer of meaning for me. Several years before I opened the studio, I lost my paternal grandfather, Jean Goulet to an aneurism. He was an eternal joker. I grew up with him spinning grand tales that each ended with a wink. We never knew what was true and what wasn’t until Grandpa punctuated the story with his signature wink. It was our cue that we’d just been had. In many ways, the naming of my studio is a dedication to my grandfather who made my life worth smiling about. My goal is to do the same with the work I do for my clients: tell people a good story, allow others to participate, and leave people with something memorable—hopefully a smile.

 What is your favorite kind of project?
My favorite projects are the ones where I do something different — where I’m transported to a place I’ve never been. This can be achieved by the ideas that come up, the nature of the project, the realization of the project, a new technique and a million other factors. I wish I could say that I love one or two different kinds of projects exclusively like say logo design. But the truth is I’m too fickle. I like variety. It’s why I was drawn to design. One day you’re designing a website for someone, the next a book cover, and the next a temporary tattoo for a conference promo. In a way, every project has the capacity to become my favorite kind of project.
 Where do you get your inspiration?
I get this question a lot, as do many creative types. I wish I could say I had a secret idea pool in the back yard where I dipped my tootsies whenever I needed inspiration. Truth is, I’m constantly collecting inspiration. I don’t even know I’m doing it. Most designers are visual archivists. We’re constantly on, collecting items for our little libraries.
 Where do you get your ideas?
Most of my ideas are birthed. There’s not snap of a light switch or a thunderbolt. It’s usually hard, brow-sweating work. I start by listening to the client. They often have the solution to their problem but don’t know it. Listening is the first pivotal part of the equation. Then comes the research. The amount and depth of the research depends on the project. I look at competition, industry literature, the company’s website and their materials. I try to get my hands on everything I can because that little kernel can become the popcorn of the project. There are a few exercises I also use to flex my brain. I sketch and do things like associations. I play word games. And then I walk away. Sometimes for a minute. Sometimes for days. It depends on the schedule. This is the percolation period for me. I usually get my best ideas driving. Some people get them in the shower or on walks. Not me. If I’m really stuck there’s something about high speeds that throws my brain into gear. My process isn’t terribly original, but it has worked so far.
 What is that noise that I hear in the background?
Lulu If you’re on the phone with me and you happen to hear a high-pitched yelping, it’s likely my little dog LuLu begging for attention. Let me apologize publicly for the interruption.
  • Studio Wink - Now serving these Boston Area Clients
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