CLIENT
Baskin Robbins
PROJECT
Fantastics Logo
COMPONENTS
Logo
SERVICES
Design
Art Direction
SOLUTION
Aloft Group, Baskin Robbin’s agency, entrusted studiowink with sculpting a fun identity for their new product. BR was launching an ice cream cake line in Asia and Australia by the name of Fantastics Signature Ice Cream Cakes. The cakes were high-end, luxury cakes designed for special occassions. The challenge presented to studiowink was to create a logo reminiscent of a French Patisserie while tying in the BR branding.